After a hard year for the events industry, everyone is eager to get back to an element of ‘normal’ both in business and in our personal lives. However, in the short term at least, we still have to make allowances for the damage the pandemic has done when it comes to trade shows and other large-scale events.
One of the biggest adjustments affecting us has been seen with the temporary move of the industry trade show Traffex from a live event to a digital event, which involves exhibitors and attendees meeting on a digital platform rather than face to face. In line with the social distancing rules in place, the organisers of Traffex made this decision to push forward with a digital event rather than delay or cancel the event with the absence of a show last year.
Many people within the industry are very excited to take part in the virtual event, marking a commitment to virtual shows as we become accustomed the new, albeit temporary way of doing things.
Traffex has traditionally been a fantastic opportunity for networking and to catch up within the industry. With high quality guest speakers and a diverse range of attendees, Traffex delivers a show that connects people from all over the sector.
For 35 years Traffex has been the largest dedicated traffic and transport event in the UK, connecting forward thinking innovators with central government, local authorities and the private sector and this year promises to be no different.
Stated on their website, the Traffex organisers state, “Our state-of-the-art virtual event platform will bring Traffex Parkex to you, wherever you are in the UK and the wider world. […] Complete with a fantastic line-up of seminars in the conference and of course a great selection of exhibitors keen to share the latest products and technology from the sector, Traffex Parkex 2021 is back.”
Graeme Lee, Sales Director at MVIS comments “We are all eager to get back to the way things were but in the meantime, we need to find solutions around the current situation. We are looking forward to Traffex Digital as a means to stay well connected and catch up with the industry as whole.
You can see our stand live on the virtual platform from the 15-17 June 2021.