MVIS take a big step towards growth in their latest appointment of a new internal marketing team, they take over from the excellent job marketing agency Fig have done for several years.
After years of agency marketing management, MVIS are bringing their marketing in-house under their new marketing team. MVIS welcome newly appointed Marketing Manager, Sean Brown to the team in this confident move of growth.
The appointment reflects a marketing strategy more in-line with the growing needs of MVIS, being such a fast-paced and ambitious environment.
Indeed, Anne Ashman, General Manager at MVIS comments:
“Fig have been fantastic in the years we have been with them and they have done a really great job. The only downside is that they aren’t on-site with us and we have to share them! Taking on an internal marketing department allows us to be more reactive and experimental in our efforts, which is highly important in this fast-paced industry.”
By bringing a marketing team in-house as a company directive, they are working alongside the heart and soul of the business, allowing the new team to understand the company’s needs almost as second nature without it taking as much time and coordination as it would to bring a third party up to this level of understanding.
The team themselves are just as keen to get going, comprising of Sean Brown as Marketing Manager and Tillie Wooliscroft as Marketing Assistant. Sean, who’s new to the company, has a background in both B2B and B2C marketing, working with a diverse range of products during his career that include household brands to cutting edge display AV technology. Whilst he is new to the highways industry, he brings with him a solid marketing foundation that will help to diversify the company’s current marketing infrastructure, allowing them to perform to the highest level in this sector possible.
“Working within a market where contracts play such a pivotal role is a brilliant opportunity for me as it’s not something I’ve done before. The pressure to constantly bring in new business has always been a huge part of my job. It’s clear that MVIS know what they’re doing; in the time they’ve been trading, they’ve achieved an awful lot and built this industry leading business. But there’s still so much to explore on the marketing front, which is what makes this such an exciting time for me as things can only get better from here.”
He brings with him years of marketing experience, fittingly specialising in digital marketing infrastructure.
“In a nutshell, my career to date has largely encompassed helping businesses transition from traditional marketing practises to this new field of digital marketing. Having an intimate knowledge of what digital systems are best to achieve different goals is what I do well, so building an internal infrastructure of my own to manage seems like a perfect application of my skills at this stage.”
His experience equips him perfectly for the task before him, expanding on the work Fig have done as well as exploring and building new marketing avenues for the company that will see them through the next stages of growth that they ambitiously look forward to.
Sean is joined by MVIS veteran, Tillie, who previously worked in the Operations team and has been moved to marketing to grow her social media marketing skills further.
“Tillie has been with us for a number of years now and during this time, she has taken on new responsibilities that do fall under the marketing remit, such as social media management. Without an in-house marketing department, Tillie’s role was kept in Operations due to her incredible ability to build relationships with customers. But since we made the decision to expand in this way, she can easily apply these skills here so it was a logical choice to move her.”
The part Tillie plays as Marketing Assistant is welcomed by Sean too, who has experience in teaching, education and IT / marketing related CPD.
“When I found out Tillie had been awarded Learning Unlimited Intermediate Apprentice of the Year Award in 2018 for her work at MVIS, I realised I was going to be training a hard worker. Tillie is a bright and enthusiastic individual and I very much look forward to working with her and teaching her everything I know.”
MVIS welcomes both Sean and Tillie to the marketing team, eagerly awaiting what’s to come in future. If you have any questions related to marketing, you can contact them via email@example.com.